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WELCOME

About

  • Name: Juan J. Castillo
  • Email: me@juanjcastillo.info
  • Skype: juan_j._castillo
  • Date of birth: 03 February 1982
  • Address: Hamburg, Germany
  • Nationality: Spanish

Professional Profile

Marketing, branding and communication professional, experienced in key accounts, promotional marketing campaigns coordination and SM and digital inbound strategies. Positive thinker and creative mindset.

DIY-graphic-designer, self-educated and driven with any new professional or personal requierement necessary to excel. Exremely driven and committed with literally any project with the potential of becoming something interesting and useful.

100% Spanish with English & German languages in my pocket. Digital, internet and gadgets lover, I seek the most difficult one that satisfies my needs of personal development. Currently improving my SEO knowledge, blogging skills and digital conversion

Skills

Language knowledge

Spanish

NAtive

English

Fluent

German

Advanced-Fluent

Italian

Basic communication

TOOLS EXPERTISE

  • Packet office: Word, Excel, Powerpoint
  • Financial tools (DMS, E3,  SFIRM, ERP Pro)
  • Photoshop, Dreamweaver, Premier, Illustrator
  • E-design tools (Vizme, Emaze, Canva, Videoscribe )
  • Google Analytics & Internet
  • SM and Email marketing
  • SEO, SEM and inbound marketing

Experience

EXPERTISE STATEMENT

For several years I have been focused on gathering experience in different areas related to marketing management, promotional sales, businss development, communication and finances.

Diversification and flexibility are two important concepts quite lost nowadays. I believe that professionalism lies in the capacity of the continous learning while acquiring different skills and adapting yourself to new environments and areas.

Only this way the success and the excellence can be achieved.

COLUMBIA SHIPMANAGEMENT
DEUTSCHLAND

Hamburg - GERMANY

 

MARKETING, COMMUnicATION

& PROJECT MANAGEMENT

 

01.2014 - PRESENT

- Creation, development and execution of marketing and communication effectiveness strategies.

- Key accounts management: customer satisfaction surveying program and CRM integration (CSM Client connect). Business development focused on customer acquisition.

- Digital and inbound marketing consulting for implementation of action plans.

- Design of branding content and creative marketing campaigns for corporate communication.

- Social media strategies and management of CTA marketing campaigns.

- Design of branding content, infographics and creative marketing campaigns for business communication.

- Business analyst for the implementation of new processes, such as full digital invoicing conversion and streamlining supplying and purchase methods.

- Coordination of new purchasing billing system, consolidation of the supplier base and renegotiation of terms.

- Training and coaching of cross-functional staff and key HR.

- Strategic coordination with our international offices located in Cyprus and Singapore.

MAKE IT ALIVE (E-BUSINESS)

 

INTERNATIONAL

DIGITAL MARKETING

CONSULTANT & PROJECT MANAGEMENT

(FREELANCE)

01.2013 - 01. 2015

- International marketing consultant for business seeking e-presence.

- Sales and business development.

- Marketing project management and art direction.

Projects carried out in Spain, Germany, India, Chile and UK.

COLUMBIA SHIPMANAGEMENT
DEUTSCHLAND

Hamburg - GERMANY

 

FINANCIAL ACCOUNTANT &

CONTROLLING

 

11.2010 - 01.2014

- Financial management and control of containers vessels & crew accounts (>10 M cashflow).

- Reconciliation of balance sheets, including cash, financial and commercial accounts.

- Oversight for costs allocation, budget compliance and transactions processing.

- Monitoring liquidity planning, management fees and G&L.

- Preparation of risk assessments and accounts close according to GAAP.

- Analysis and evaluation of potential business opportunities and new clients.

VODAFONE SPAIN

Madrid - SPAIN

 

MARKETING & SALES PROMOTIONS

REGIONAL COODINATOR

 

11.2007 - 12.2009

- Executing and coordinating B2C product marketing campaigns across Andalusia (southern Spain).

- Recruiting, training and supervising cross-functional teams up to 15 members.

- Implementation of brand strategies for the campaigns according to Marketing-mix and budget compliance.

- Monitoring of marketing metrics and improvement of reporting systems.

- Supervision of samplings activities, point-of-sale performance, road shows, merchandising displaying and events on featured spots and trade fairs.

- Key accounts management and business development. Building brand awareness and new customers acquisition. PR and corporative communication for local business and customers.

GRUPO CTO

Madrid - SPAIN

 

MARKETING &

BUSINESS DEVELOPMENT

REGIONAL COORDINATOR

 

1 YEAR PROJECT

09.2005 - 09.2006

- Creation, execution and coordination of B2C/B2B new marketing campaign across Andalusia (southern Spain).

- Recruiting and leading a sales team up to 12 persons.

- Business development, building of brand-awareness, negotiation of key contracts, sales performance and customer acquisition.

- Conduction of customer satisfaction surveys and implementation of metric systems in order to ensure a correct brand penetration.Supervision of events, trade fairs and roadshows

- Identifying and monitoring existing and potential competitors, establishing partnerships and implementing adequate strategies for new markets landing.

ALTADIS S.A.

Madrid - SPAIN

 

NEW PRODUCT MARKETING

CAMPAIGNS COORDINATOR

 

6 Months PROJECT

08.2004 - 05. 2005

- Supervision and execution on-site of new product promotional campaign (B2C & B2B).

- Leading promotional and commercial teams up to 10 persons.

- Implementation of branding strategies, samplings performance, road shows and promotional activities through HORECA channel and points of sale.

- Brand representation, customer acquisition and business development.

- Coordination of logistics and purchase negotiations of sampler products.

 

Education

Major

Marketing & commercial management - Communication - Business administration - Economics

ISEAD BUSINESS SCHOOL

GLOBAL MASTER IN COMMERCIAL AND MARKETING MANAGEMENT

Madrid (Spain) / 08. 2013 - 11. 2014
 

Master degree in a thorough executive program based in the detection, creation and execution of the "product value" (goods, services and ideas) going beyond the existing relationships between the company with the stakeholders and the customers.

 

LEUPHANA UNIVERSITÄT

BSc BUSINESS ADMINISTRATION

Lüneburg (Germany) / 09.2006 - 07.2007

Exchange international student as part of the business administration program. Main topics:

- International business negotiations.

- Corporate communication.

- HR management & leadership

- Innovation management

- Business psychology

UNIVERSIDAD DE MÁLAGA

BSc Economics and FINANCE

Málaga (Spain) / 09.2003 - 06.2010

Long-cycle degree in economics studies. Topics:

- SMes management.

- Macroeconometrics, mathematics and statistics

- Financial and cost accounting.

- Advanced macro- and microeconomics.

- Business strategies and entrepreneurship.

- Commercial management and international marketing,

- Financial systems and economic policies.

- Sociology.

 

Contact

Do you want to keep in touch?

If you would like to contact me, use the following details to keep in touch with me:

JUAN J. CASTILLO
Currently living in Hamburg, Germany
SKYPE
@juan_j._castillo

SOCIAL MEDIA

Contact me also in professional networks

TEXT ME

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